December 9, 2009
Placating Pirates May Piss Off the Rest of Us
In a recent talk with Kotaku, Electronic Arts CEO John Riccitello stated that even though the company doesn't care for pirates, EA is trying to view them as a market for downloadable content. He states, "There's a sizable pirate market and a sizable second sale market and we want to try to generate revenue in that marketplace." Basically, EA thinks they can get pirates to buy DLC and still recover some of the money lost to theft.
Now hold on a second.
What does that say to consumers who legitimately purchase video games if EA is so nonchalant about piracy? It sends the message that they're willing to let it slide if some people steal from them.
So why not the rest of us? Why should we bother to pay for a video game and the DLC when EA will allow others to purchase DLC even if they don't pay for the game? That's like giving out bonus points on future purchases at retail to people who buy items as well as shoplifters. Why should theives be allowed the same perks as the law abiding citizen? That's not fair at all.
If I were in charge-- mostly cause I can be a really harsh biotch when it comes to people breaking my rules --I would do what Eidos did with Batman Arkham Asylum and add glitches that render the content unplayable unless they are legitimate copies. You wanna steal from me punk? I'll make damn sure you get no pleasure from it.